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There is not a multi-episode embedded player option where the new episodes appear automatically. What if Spotify one day decides to discontinue podcasting or shuts down the embedded podcast player? Well, that can happen with any one of the embedded players you are using at the moment.īut what if I want to use a multiplayer, Spotify does not have one like that? This is tricky. Though it's enough to keep experimenting or maybe start if you are still reading and thinking about it. I will be the first to admit that this is not a perfect plan with super hard data behind the “research”. The only way at the moment to produce an embed code for a podcast is by using a Spotify desktop app 🤦‍♂️ It's not a perfect plan Podcast experiment with different players. I say you won't get a better chance at the moment with any other podcast embed player. At least over here in Europe.ģ5% of those 271 million Spotify users (~95 mil.) are in Europe and based on the total population of the continent and smartphone penetration you get roughly to a datapoint where every fifth mobile user in Europe actively uses Spotify. You want to have as little friction as possible especially with a product that is still being introduced to larger manistream audiences. Yes, there is a default app (Google podcasts), but for whatever reason it is hidden within the Assitant app, you still have to somehow get it to appear on the screen and let me just say one word - friction. Whether you want to listen to music or a podcast, there it is, no need to go hunt for a perfect app.Īndroid on the other hand has no default podcast app choice that is visible on the screen once you start your Android phone. So why not go with the embed player which has the higher name recognition, the one users can recognise and simply opt-in to listen in the Spotify app on their phones? Because Europe has more Android usersĬonsider this - iPhone users have Apple Music and Apple Podcasts as default choices. Well, compared to Spotify, the chances are worse. My point, with your website/blog/article you are reaching new audiences and what are the chances of them having a Podbean app, Castbox, TuneIn, Stitcher, Megaphone… I could go on. No other podcast platform except Apple Podcasts has that, I mean even those iOS users are using a free application. On the other hand, Spotify is a global consumer brand, which boasts more than 271 million monthly active users, with 124 million of them actually being paying customers. Do you know what they have in common? They have very low brand recognition among audiences. OK, let’s say you are hosting your podcast on Anchor, Libsyn, Megaphone, Spreaker, Buzzsprout or any other podcast host. ( Adam Javůrek) Spotify is a global consumer brand

Number of downloads of the podcasts of Czech Radio.